What is the main advantage your robo-advisor/investing method has over your competitors? (Not taking into account the robo-advisor fees)? - Seedly

SeedlyTV EP04






Asked by Anonymous

Asked on 30 Apr 2019

What is the main advantage your robo-advisor/investing method has over your competitors? (Not taking into account the robo-advisor fees)?


Answers (2)

Sort By

Most Upvote

  • Most Upvote
  • Most Recent
Chuin Ting Weber
Chuin Ting Weber
Level 5. Genius
Updated on 30 Apr 2019

Hi Anonymous, this is Chuin Ting, CEO/CIO of MoneyOwl. Thank you for your question. I will try to describe the value-add that MoneyOwl brings and let you decide how it compares with the other companies mentioned here.

First, MoneyOwl is not really a pure roboadvisor but a bionic financial advisor - meaning we combine human wisdom and tech - we have an investment robo but we also have a substantial team of well trained (fully salaried) client advisers. We believe that good advice helps to bring about a successful investing experience and that such advice must involve a human element. Advice includes asset allocation, risk profiling, fund selection, monitoring, rebalancing and very importantly risk coaching to help investors stay invested through turbulent market times. There are many reports that show that investors lose out on market return because they panic and sell too early. An adviser adds value when he or she can help investors understand how markets work and stay invested over the long term to capture market return, rather than time the market. Because it involves connecting the head and the heart, we need technology to do the quantitative parts but we also need human wisdom and empathy. Hence sometimes I hesitate actually to say we are a roboadvisor!

Second, in terms of scope of advice, MoneyOwl is not only an investment (robo)advisor, but a comprehensive financial adviser. The investment robo module is our third - after insurance and wills - and soon we will launch comprehensive planning where we integrate both CPF planning and investments for retirement planning, plus introduce retirement withdrawal concepts.

Third, we are confident to be this bionic, comprehensive financial advisor because of our DNA and parentage. MoneyOwl is not a pure start-up in that we are a JV between two home-grown Singapore corporates, NTUC Enterprise and Providend, who have been serving Singaporeans for decades. From the NTUC side, we inherit our inclination to serve the ordinary folk through fit-for-purpose solutions, hence our investing quantum starts from $100 lump sum/ $50 monthly. From the Providend side of our parentage, we inherit deep expertise and experience in best-in-class, conflict-free and holistic financial advice.

Fourth, we believe that our investment philosophy and expression of it through the way we construct and manage portfolios - when coupled with advice - give clients a very good chance of a successful investing experience. Because we are at our core advisors, more than fund managers, (even though we have a full fledged fund management licence), we do not define successful investing as being about maximising return or even maximising risk-adjusted return. Rather, we want to advise and structure investments for clients in such a way as to give you the best odds of meeting your goals. From a combination of evidence we have examined and experience including across the GFC, we know that the keys to successful investing lie in 4 areas: being globally diversified; aiming for market-based return, rather than trying to beat the market through "active management" (either by adjusting asset allocations tactically in response to reading of economic conditions, forecasts or events); keeping costs low; and staying invested over the long term.

I hope that this gives you a good picture of how MoneyOwl thinks about its journey with Singaporeans in putting their money to work towards greater financial security. Thank you again for your question!


Tai Zhi
Tai Zhi, Chief Investment Officer at Autowealth
Level 4. Prodigy
Answered on 07 May 2019
  1. Investment Strategy

AutoWealth adopts a market returns investment approach unlike many robo advisors which adopt an active discretionary investment approach. This means whilst others attempt to time markets and switch allocations, AutoWealth prefers to stay discipline and emphasize on asset allocation and diversification to manage risk and generate superior returns.

Our investment performance is updated at the close of every quarter and we publish this on our website https://www.autowealth.sg/strategy.php

Whilst we remain confident we can continue to deliver superior investment results, we note that other roboadvisors have not been as transparent as we are in publishing their actual investment performance.

  1. Safeguards

Every client's assets and monies are held in personal segregated custody account in client's own legal name and for his/her legal ownership at our independent partnering custodian. Unlike other roboadvisors, you will not share units of ETFs, nor have unclear ownership. We believe this safeguard is important as its your hard earned savings and wealth.