facebookCan all the roboadvisors describe your ideal customer? - Seedly

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Chuin Ting Weber

07 Jun 2019

CEO and CIO at MoneyOwl

HI Zhirong, I didn't have a chance to answer your question at the live question session yesterday night, partly because it gave me pause and actually a little moved -- that you would ask us robo/bionic advisers, coming to market a relatively new business model, about our ideal customer; when surely it is our job to ask you, what you wish to see in your advisor and how we can journey with you in a way that really adds value to your life. For MoneyOwl, our purpose is really getting advice right for the ordinary man in the street so that every family can have a plan for sufficiency in retirement, adequant protection against the things that can destroy this plan, from a holistic viewpoint, and enough buffers for peace of mind and give the stretch to that hard-earned dollar. For some customers, this would mean investing in a way that has little guesswork. For others, it could mean just sorting out or saving through CPF without having to buy any products or even invest with us. Yet for others who need it, just budgeting advice and saving into instruments like the Singapore Savings Bond. Perhaps our perspective is a little different because we are not just doing investing, but comprehensive advice.

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