facebookWill SYFE ever have a downfall like Smartly? - Seedly

Anonymous

14 May 2020

Robo-Advisors

Will SYFE ever have a downfall like Smartly?

Personally, I hope the answer is a no

Discussion (4)

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Eliezer

14 May 2020

Content & Community Lead at Syfe

Hello there! We are confident this won't happen as well. Despite the challenges brought on by the pandemic, we have been seeing steady growth throughout this period as more and more new investors trust their money to us, and our existing clients stay on track with their investment plans.

Syfe is licensed by the Monetary Authority of Singapore (MAS), and we hold a Capital Markets Services (CMS) License for retail fund management. As a CMS license holder, we have met all the stringent requirements and standards set by MAS to prevent a bankruptcy event from happening, and to keep our clients’ funds and assets safe. This includes meeting the minimum capital requirement, audits and compliance to ensure that Syfe has sufficient daily cash flow to meet all operational needs.

Syfe is backed by leading VCs and investment professionals not just in Asia, but across the globe. Led by UK-based VC fund Unbound, we raised S$5.2 million in one of the largest seed rounds seen in Southeast Asia last year. The raise also included personal investments from industry leaders such as David Rogers, MD, State Street Global Advisors; Paul Redbourn, MD & Head of Equities, UBS Japan; and Philip Freise, Partner, KKR.

As Kenneth mentioned, we may be newer to the robo-advisory scene but we have quickly established ourselves as a full-service digital wealth management platform. Within a year, we have launched our flagship Global Portfolios and the newer REIT+ portfolios, as well as set up an advisory service for clients.

I hope this soothes any concerns you may have about investing with Syfe. To understand more about us, you can read our reviews here and catch our CEO's podcasts with MoneyFM here.​​​

Kenneth Lou

13 May 2020

Co-founder at Seedly

Hey friend! I personally hope not as well.

However, having studied this space for a while since the Robo wave started in Singapore for around 3 to 4 years now, I feel that Syfe should be in a decent place to compete on a level with the better robo-advisors.

Also if you read the reviews they have been getting and recent traction with their REITs+ and REITs portfolios, I feel there is more and more consumer confidence.

If you look at the team setup, funding and the custodian funds setup like they currently have, I feel it would be a good base to continue to grow from there.

So my personal take is that this is unlikely to follow the same fate. I personally hope!

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