Isn't SingSaver part of CompareAsiaGroup and wouldn't that cause a conflict of interests for Seedly to be joining CAG? Since both Seedly and SingSaver are now competing sister companies?

Hi there! This is a great question :)

On the surface both companies - Seedly & SingSaver are helping peope make smarter financial decisions, we are both aligned in why we exist.

However, for SingSaver, they focus on comparison to help users make these decisions. (largely via either content or tables) which they are doing a great job at!

For Seedly, in the past 3 years, have pivoted heavily into community driven decisions. So, much of our product emphasis and marketing has been surrounding either user reviews, questions, answers and crowd sourced content. (Opinions) which launched very recently.

We will definitely work hand-in-hand to ensure that all people living in Singapore make personal finance decisions for investments, insurance, savings via our platforms.

Hope that you can join us on this journey as well :)