Anonymous

27 Oct 2020

∙

Is SingSaver Seedly's competitor? If yes, what are the similarities and differences between both companies? How would that affect Seedly by joining CAG?

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Kenneth Lou

27 Oct 2020

Co-founder at Seedly

Hi there!

Another great question! I have replied something similar in another question so I will copy the gist of it here :)

On the surface both companies - Seedly & SingSaver are helping peope make smarter financial decisions, we are both aligned in why we exist.

For SingSaver, they focus on comparison to help users make these decisions. (largely via either content or tables) which they are doing a great job at!
For Seedly, in the past 3 years, have pivoted heavily into community driven decisions. So, much of our product emphasis and marketing has been surrounding either user reviews, questions, answers and crowd sourced content. (Opinions) which launched very recently.

We will definitely work hand-in-hand to ensure that all people living in Singapore make personal finance decisions for investments, insurance, savings via our platforms.

Hope that you can join us on this journey as well :)

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What are Seedly's next plans after joining CAG? How would this new acquisition help grow the company further?

What led to Shopback and Seedly parting ways? Was it because Shopback wanted to sell Seedly or was it because Seedly wanted to leave Shopback to join another more complementary parent company?

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