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Samuel Rhee
26 Aug 2020
Chief Investment Officer at Endowus
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Great business question and very relevant. We are as responsible as business owners as we are as trusted advisors of client's assets. We are a partner & employee owned company. All of our employees new and old have invested risk capital to build the company. We are much more frugal and building a real business that will last generations. We are well and securely funded for the long term. We spend much less than our competitors both in overhead cost and our wages as well as marketing. Where we do not save is in technology and systems and security - especially cybersecurity. We have also built an asset light model so we do not "burn" cash like some of the other fintech companies that are VC-backed. The level of losses at some of our competitors run in tens of millions of dollars and they spend tens of millions in marketing cost to grow. I am proud to say that we have grown at a much faster rate and yet have spent a very tiny fraction of marketing spend to get to where we are. We are very excited and encouraged by the support our clients and friends have provided us as they believe in our mission and vision and our efforts to champion the individual Singapore investor. We will continue to build a real and lasting business responsibly to help secure the financial future of many generations of Singaporean to come. Thank you for your support and trust!