facebookAmazon announced the opening of an online Pharmacy. Is this the end of brick-and-mortar stores? Will they shut down like Toys R Us? What do you think about Amazon expanding into yet another industry? - Seedly

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Anonymous

03 Dec 2020

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Amazon announced the opening of an online Pharmacy. Is this the end of brick-and-mortar stores? Will they shut down like Toys R Us? What do you think about Amazon expanding into yet another industry?

Will amazon be allowed to take over the market?

Discussion (1)

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Andrea Wong

03 Dec 2020

Business, Marketing at Nanyang Technological University

I believe that this would bring much convenience to alot of users who are familiar with their medicine.

However, I still believe that pharmacies are required for, firstly, those who are still not familiar with their medicine or require pharmaceutical assistance by a professional especially for those who love to self-medicate.

Secondly, there would still be a demand for brick and mortar pharmaceutical stores as those who often buy from pharmaceutical stores are of age and some of them are not technologically advanced. Furthermore, most countries are experiencing an ageing population which would be an issue if we were to directly switch to purchasing medicine from online.

Thus, I believe this industry in terms of healthcare would not shift as fast as other industries in going online.

Be that as it may, if Amazon were to open its own brick and mortar store or a pharmaceutical store with employees to assist customers in using their app or kiosks to purchase, this would definitely increase this industry's growth rate.

On the other note, for ToysRus, moost parents now are aged 20+ to 30+ who are the millenials that are basically digital natives. With the rise in e-commerce shopping and being able to purchase your toys from cheaper alternatives, ToysRus is definitely experiencing their downfall and may even closedown.

In this case, ToysRus would only be able to survive in:

1) changing their shopping experience to cater to adults with nostalgia with this shop & to innovate to a new shopping expereince that kids would look forward to go to

2) rebranding or changing their marketing efforts to target the millenials who are parents of todays'age

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