facebookWhat’s the perks of investing through Endowus apart from not having the need to monitor my portfolio? How would Endowus differentiate itself from other robo advisors or probably from brokerage firms? - Seedly

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TY Lim

26 Aug 2020

Robo-Advisors

What’s the perks of investing through Endowus apart from not having the need to monitor my portfolio? How would Endowus differentiate itself from other robo advisors or probably from brokerage firms?

Robo advisor charges based on AUM which as the sum increases, you may be paying more as comparing if you were to be investing on your own. With how transparent how robo advisors are nowadays in terms of letting you know what are the specific etf they are going to invest your money in, wouldn’t investors choose to invest on their own instead? What’s the X factor for Endowus? :)

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Samuel Rhee

26 Aug 2020

Chief Investment Officer at Endowus

Hi TY,

We built Endowus to solve the biggest pain points of investors, which are lack of access to good investment products, advice, and fees. But more importantly, we wanted to build a uniquely Singapore solution that meets the needs of Singapore based investors and solves for our local problems and make it not only the lowest cost but the most efficient in FX and taxes too. We are as a result the first and only digital investment advisor for CPF investing. This means only on Endowus, can you invest across all your source of funds - CPF, SRS and Cash savings - to work seamlessly towards common investment goals, according to your risk appropriate level. We give access to institutional share class, globally diversified funds that are not available on other platforms. We provide advice through our interface, helping you understand how your wealth will grow over the years, and also advise you in terms of portfolio construction, and choice of tax efficient funds. We are the lowest cost platform that ensure that the all-in cost of investing is less than 1% including fund level fees, transaction/brokerage, platform, custody, FX costs/fees, etc. All-in less than 1% which is the lowest achieveable.

Endowus is the only roboadvisory platform currently that offers CPF investment. Furthermore, your investments in ETFs under CPFIS are restricted to only those listed in Singapore.

Full list here: https://www.cpf.gov.sg/Assets/members/Documents...

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