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Anonymous
How does Endowus plan to stay ahead of the competition? How do you ensure the continually success of the platform? What measures will you introduce to ensure that you continue to stay at the top?
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Shengshi Chiam, CFA
13 Mar 2020
Personal Finance Lead at Endowus
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Hi,
We believe in being strategically invested, rather actively doing tactical allocation in an attempt to game and beat the market.
It is definitely possible for other platforms to copy our investment products and cost structure. For the tech product side it is probably harder to do so. We have a full in house tech team that deals with the interfacing with UOB kayhian, onboarding process and many many more.