facebookHow has COVID-19 impact business for Endowus? What are your plans to remain resilient and profitable? - Seedly

Anonymous

27 Aug 2020

Robo-Advisors

How has COVID-19 impact business for Endowus? What are your plans to remain resilient and profitable?

AMA Endowus

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Samuel Rhee

27 Aug 2020

Chief Investment Officer at Endowus

COVID-19 has been a difficult period for all of us and we share the pain of many around us both personally or financially. Luckily, most of our clients believe in our investment philsophy and have remained passive asset allocators and regular saving and investment habits have helped our investors to recover their losses and do well in the rebound.

As a business, we have been impacted somewhat in the way we do business, but we continue to work hard to implement the solutions and services we hope to bring to market. Our launch CPF investing services as the first & only digital advisor for CPF, our launch of SRS, Launch of new upgraded portolios including the first Vanguard managed passive index funds into CPF, and the latest - Cash Smart has been successful. And so we have seen steady asset growth and almost no outflows during COVID. In fact despite COVID, we have been pacing the fastest growth among all the robos here in Singapore and this is despite spending a tiny fraction of what our competitors use on marketing and advertising.

We have a long runway of cash to manage our investments, growth, and fund overhead. We are safe and secure and solid as a business and ready to continue to serve the Singapore market and Singapore investors for a long time to come.​​​

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