facebookAny plans for Endowus to lower the min investment sum of 10K? Seems a rather high barrier of entry for alot of us, is there any reason why? - Seedly

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Anonymous

04 May 2020

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Robo-Advisors

Any plans for Endowus to lower the min investment sum of 10K? Seems a rather high barrier of entry for alot of us, is there any reason why?

SeedlyTV S2E04

Discussion (1)

What are your thoughts?

Shengshi Chiam, CFA

Shengshi Chiam, CFA

04 May 2020

Personal Finance Lead at Endowus

Hi Anon,

Let me first clarify that the $10,000 is across CPF, SRS and cash, meaning to say you can do $8,000 in cash, $2000 in CPF for example.

Subsequent regular savings plan or 1 off investments starts at $100.

We constantly deliberate over the choice to lower the minimum sum.

The $10k minimum was set because we want to onboard customers who are aware of our value proposition and want to invest for the right reasons, rather than have customers to onboard to "try try" without understanding the underlying investment and have the wrong expectations.

Having the wrong expectation of the investment platform can lead to a poor investment experience, and we want to avoid this type of lose-lose situation.

Hope this clarifies!​​​

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