What is the difference between a financial advisor and Robo Advisor? - Seedly



Financial Planners

Asked by Anonymous

Asked on 08 May 2019

What is the difference between a financial advisor and Robo Advisor?


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Eddy Cheong
Eddy Cheong, Chief Advisory Officer at Moneyowl
Level 3. Wonderkid
Answered on 09 May 2019

Thank you, Anonymous, for the question. Essentially both have the same objective of helping clients in discovering their financial needs and providing suitable recommendation so as to achieve their financial goals. The difference is the medium to which you get the advice.

The traditional way of getting financial advice is via a human adviser. That is understandable because it has always been the case, until recently with the emergence of robo-advisors. Because money is so personal and involves emotions, aspirations and life decisions, we like to talk to a human adviser who we can relate to. One issue with human adviser is the uncomfortable sales process whereby we might feel the pressure to buy something.

Then comes robo-advisers, that essentially have the ability handle complex algorithm to provide advice that is accurate, fast and at your own time. The main issue with robo is that it lacks empathy and human wisdom which is often needed when we talk about money, dreams and trade-offs. Moreover, most of the robos out there are basically investment only, hence not comprehensive in planning approach.

There is actually now a third category - Bionic Financial Adviser.

Instead of having to choose between a human adviser or a robo-adviser, you can have the best of both worlds with a bionic financial adviser. MoneyOwl is Singapore's first bionic financial adviser. By bionic, it means we combine the precision of tech with the wisdom of human advisers to give you the advice you need. What that means is that you can browse our insurance, investment and will-writing robos for your planning needs and if you to speak with an adviser, our client advisers are there to journey with you at every stage of your financial life. You can read more about MoneyOwl at www.moneyowl.com.sg.


Gabriel Tham
Gabriel Tham, Kenichi Tag Team Member at Tag Team
Level 8. Wizard
Answered on 08 May 2019

Financial advisor is someone who will go into a very indepth analysis of your current situation, future goals, committments, risk profile, etc and perhaps recommend suitable products or strategies to accomplish your future goals.

Robo advisors put you through a series of questions online seeking to determine what invesment risk level and profile suits you and then recommend the investment portfolio.