Asked by Anonymous
Asked on 13 Aug 2018
I am 23 y/o going to finish army soon. I have a fantastic business idea but I have no idea how to execute, or even start. I discourage myself, saying it won't work anyways, but I want to make it happen and learn. If I fail, at least I'm somewhere. How exactly do I start a business as a newbie? I'm ready to fail and embrace learning on whatever happens. Please advice.
I was once like you, wide-eyed and excited to launch my business right after NS. I'm happy to know that you're realistic and you are not afraid of failing. The truth is that the chances of succeeding is extremely slim, and some factors of success might be beyond your control.
First up, you must have a vision.
What is your product? What problem does your product address in the real world?
What's the size of the target market?
Is your product a software/service or a hardware? Do you know how much it takes to build your business?
Do you have the expertise to build this business? Do you need to hire for other expertise?
Secondly, you need to work out a plan. A timeline. And you need to plan to fail.
To bootstrap and build the business, do you have any side income to sustain your expenses?
If you have support and small investments from your family and friends, how long do you think you can sustain yourself?
Is it possible for you to take freelance work/part-time work to sustain yourself while building your business?
Set a deadline for your business to fail. Be extremely realistic and know when to cut losses. For example, if your business cannot generate an annual revenue of $50K after 18 months, I will close it down.
Thirdly, you must learn to communicate with your loved ones.
Let's be realistic. We all know the Singaporean way of life. NS > University > Work in a corporate job > Get a life partner > BTO > Have kids > Support your parents' retirements etc etc. Even if you do not want this lifestyle, you need to help your parents and family members understand what you're doing and why you're doing this for.
Be respectful and communicate your plan to your family and loved ones in a clear manner. Ask for their blessings.
Rely on your family for support - starting a business is not easy. You will need your family in times of need.
There are a lot more lessons to entrepreneurship. I hope you embark on this journey (I really do!) and I hope you can meet more business owners to understand and learn how to run a business properly.
All the best Anon!
Having run a business as both a insurance agent and a private business both ongoing there are a couple of tips I might offer to help you out with.
1) Be wary of public figures and don't draw comparisons to them. Most people who go into franchised businesses or even businesses modelled after their role models often fail because they have high expectations of what it means to go into business.
2) Be wary of personal expectations: Business is not glamorous and you will not get rich quickly usually takes years of hard work, though yes - you should expect to be richer than a salaried worker at some point. Expect to spend very little on yourself and work 16 hours a day, including weekends.
3) Perfect your business idea and protect it: Your business idea needs a degree of execution, so make sure its executable by considering all aspects I'll go over some of the financial aspect later, which is my strength. If it is protectable, make a point to protect it through patenting. If it's not, then figure out measures to slow down people knocking you off and realisitic scalability of the business.
4) Consider the foundation: To run a successful business you need elements like marketing, sales and financial expertise. If you have a good idea but no idea how to boost yourself in these areas, if you cant address basic needs in there - you may not want to try to start the business straight away. For tips on these, there are a lot of online resources as well as scholastic resources you can rely on.
5) Considers the financials: Aside from sales, your client acquisition costs, profit margins, scalability over time - you also need to consider your funding. Financials is a huge area you have to understand inside and out - for funding, there are many avaialble funds you can apply for from the government.
There are many other things that you need to go about starting, but its best to just start after a decent plan. Decent is enough, because trying to perfect it will leave you not doing it at all and indecent will result in huge failure.
I can give you advice over a meet up sometime if you'd like, but in the meantime, before executing - invest in yourself, especially in point 4. It's going to be very hard to make money without a good execution of an idea. Good luck.
Hi! Very interesting question, and I'm sure many others have similar questions at the back of their minds.
The first thing you need is a vision. Because your question is vague, I it's hard to advise you on the path that you should take.
First things first, what is the business you want to build? What is your purpose of wanting to create this business?
in this brainstorm, there are a few things that you will need to address.
For starters, is there a need for this product/service/what you are trying to bring to the market. This will determine the potential size of your market. As you do your research, you will then be able to stumble upon potential competitors, or perhaps businesses or individuals who are already developing this idea. It is also possible that what you have thought of has already entered the market. This will give you an idea of the barriers of entry (cost and difficulty of entering into the market).
If you have not started on anything, I believe this would be a good starting research.
If you just want to try your hand at it, maybe choose a product, go on carousell to give it a go! Minimal loss, but it could give you some idea.
Any entrepreneurs here care to share your journey?(:
In general, 1. register the company based on llp or pte ltd ( u need a company address tt is not flat unit) 2. register a name tt ppl understand without explaining (by registering bzifile urself, u save cost thru a 3rd party) 3. Start focusing on creating awareness and positive reputation
(u dun necessary have to be cheaper, u just have to be outstanding and doing a good job, if u cant, go get a job)
before the top 3 point, make sure u r skillful in the business u r starting.
if u r hiring ppl to provide the skill while u r using ur idea only, is best to work in industry of ur idea.
u get pay to learn whether u r good enough to run a business or better to work for others.
if not u will be wasting money, time and effort.
getting crush before sucess is the biggest obstacle in life.
Hope my reply helps.
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As long as you're solving a relevant problem for a specific target market you'll be good.
Focus on acquiring your first 100 customers as quick as possible to receive validation on your product or service.
Use them to gather feedback and improve.
It's trial and error. Don't make assumptions on what your market says. Let them actually tell you.
And bootstrap your way forward. Minimise costs, and keep it dirty and simple first.
You'll need to be brave.
Also, find some people you trust, discuss your business model with them, and see what they think. Are there any things you can improve on? If you can, pool some money with the people you trust and can work well with. 2 (or more) brains are better than 1 after all!
Get a good team and partner to work on the idea together as it'll be much easier during the ideation and development stage. It's alright to fail, just take it as a learning experience and move on from there. Amid challenges, do not give up and persevere on! There's another similar question asked on this platform, you can check out the responses here - https://seedly.sg/questions/i-want-to-start-a-business-after-ns-but-i-don-t-have-the-people-to-hire-and-talent-to-make-a-start-up-to-happen-also-i-only-have-very-little-capital-on-my-bank-account-how-do-i-start
Do research on your target audience. Find suppliers that gives discount in bulk purchases. Compare prices with different suppliers. Identify the ways of marketing. Will it be a 1 time off earnings from the customer or will it be recurring. Some thoughts to consider!
Dont look down on yourself. I’m sure you can do it realistically. And no, I do not mean in a rara way. I would recommend you do it part time, ie weekends, while having a full time job. (this is to have a backup plan in case things go south, as well as get a feel what it is like to be a working adult being employee. Who knows, you may get more motivated to make your
business a success) Also, I would ask you to consider doing it for free for the first few customers. Get their feedback, understand your costs, your sales persuasion skills, etc etc. This is important as you need to know yourself before knowing your enemies, ie, 知己知彼，百战百胜。 after this, you can consider ”upsizing” your business. This is when you can set up a limited liability company to limit your risks, while going for the returns. All the best to you, young man.