facebookWhy would a business choose Grab's BNPL over its rivals like Hoolah, Atome etc? - Seedly

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Anonymous

23 Jun 2021

Credit Cards

Why would a business choose Grab's BNPL over its rivals like Hoolah, Atome etc?

I see Seedly's Buy Now Pay Later reviews at https://seedly.sg/reviews/buy-now-pay-later and there are so many players in the market already. What would make a business choose to accept Grab's service versus for example hoolah? Is it purely based on the lowest fees charged? Thanks

SeedlyTV: Buy Now Pay Later

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Lim Boon Tat

08 Jul 2021

Mathematics at Cambridge University

(1) like any payment methods, the more the merrier. If given the choice, i think no merchant will choose one over the other.

(2) Underlying fees, how fast can i get the money, customer market size matters. But it's abit more complicated. Some BNPL players may have 400k registered credit card users, but over 50k merchants. Can they help you find more customers better than the other player with 50k users but only 1k merchants?

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