When deciding whether to invest in a company, what is the most important metric to look at?

Hmm, all answers are very technical.

I'm plain Jane.👇🏻

Do I understand how my company earn $?

This is a very interesting questions.

It got me thinking, is there a most important metric to look at.

At first, I also thought it very much depends on the needs of investors.

If really got to choose one, for me, I think would be REVENUE.