What is WSG's stand on the 996 work culture that surrounds some e-commerce companies?

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We do not practise such culture as a SME, we try to advocate work life balance as one of the benefits to join our company. However, I have received WhatsApp chats from my key account manager at Lazada at 2am before those major sales campaign so I think the culture at the big e-commerce marketplace can be very competitive, KPI-driven and unforgiving. On the other hand, they pay high remuneration and provide other fringe benefits, which I think that a lot of young graduates will aspire for too. It really depends on one's threshold for pressure and the desire to strive as hard as possible.

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-Shermaine