What are the pros and cons of starting a savings plans with prudential? What are most people's thoughts on it?

Opinions can vary greatly based on personal experience and financial goals. You should read reviews, consult a financial advisor retro bowl, and compare options before committing to a savings plan with Prudential or any other organization.

Besides what both Cheries have mentioned, I'll add on one more con: relatively low returns. Returns of about 3% a year is kinda low and you will likely need to set aside a large amount of premium to reach your financial goals.

If you are comfortable with holding stocks and know which are the good ones to hold they may potentially be a better idea returns wise and help reach your financial goal faster. You can also setup a recurring monthly programme through something like ocbc's blue chip investment plan.

Personally I won't touch an endowment plan precisely cos of what I mentioned above. Started on one years back as I didn't know any better but sold it away a couple of years ago to fund something that is giving me mid double digit returns a year compounded.