Supermarket shopping experience

Would like to check, y'all prefer NTUC / Giant / Sheng Siong / prime ?

I feel like sometimes NTUC give decent promotions, but then Sheng Siong offers cheaper products. But then Giant have affordable household brand.

​

But i feel like it's better to shop at Sheng Siong because you get dividends. But not sure if they have good prospects in future.

​

look forward to hear your thoughts !