facebookMotif and Goldman Sachs launch new, co-branded indices for better performing ETFs. Just like fashion collabs, could this be the trend and future for ETFs? - Seedly

Anonymous

18 Apr 2019

General Investing

Motif and Goldman Sachs launch new, co-branded indices for better performing ETFs. Just like fashion collabs, could this be the trend and future for ETFs?

https://techcrunch.com/2019/03/07/motif-investm...

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Just read the article. Seems as though Motif wants to ride of the hype of tech innovations that can create proprietary barriers- as their selling point. Not sure whether they can thoroughly evaluate and accurately price these innovations purely based of patent fillings and academic papers.

They are probably just leveraging off Goldman Sachs big reputation to establish demand for this ETF.

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