facebookEndowus is currently the only Robo-Advisor that allows people to invest using CPF. Are you worried if other robos will eventually be able to do the same? How do you intend to stand out? - Seedly

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          Anonymous

          26 Aug 2020

          Robo-Advisors

          Endowus is currently the only Robo-Advisor that allows people to invest using CPF. Are you worried if other robos will eventually be able to do the same? How do you intend to stand out?

          AMA Endowus

          1

              Discussion (1)

              What are your thoughts?

              Samuel Rhee

              Samuel Rhee

              26 Aug 2020

              Level 8·Chief Investment Officer at Endowus

              We are the first and only digital advisor for CPF money. We spent many years building our technology stack and our business model to be specifically targeted to be a digital advisor for CPF. We have worked with not only the CPF Board, but also the Ministry of Manpower and MAS to get to where we are. There are many specific details which I will not go into details of, but we are confident in keeping our lead. However, longer term we do not want to or expect to be a monopoly. We want CPF members to have more choice, and for many more solutions to come into the CPF market. However, it is difficult for other robos to come in due to regulatory issues as they are fund product manufacturers (they are licensed as fund management companies like a Schroders, PIMCO, Blackrock - they just build the funds using ETFs not underlying securities, for example). So they will need to think creatively to solve their problems. Also, we will always be first and we will always be the lowest cost. We also want to continue to be the most innovative - e.g. 100% trailer fee rebates, innovatively creating and bringing in Vanguard managed passive index funds into CPF - which is exclusive only to Endowus clients, and other creative and innovative ways to bring down costs and giving access to better and best-in-class solutions for ALL CPF members so they can prepare better to secure their financial future long into retirement. We have a lot more exciting new services, features and solutions that will really differentiate us even further so please keep a look out for it!​​​

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