Why has the market opened up to so many retailers? Wouldn’t this result in consumers experiencing the paradox of choice?

I welcome the many retailers as this would mean better prices for consumers:)

Paradox of choices? Ironic.

You prefer a small number of choice for ease of choosing?

Accordingly to economics, a huge number of competitors means price will be low. So that means good for us consumers.

You want ease, just ask someone to pick for you a choice.

True i agree there is just too many companies to choose from,as mkt is already so small and competitive, as to how to choose one, u can take a look at my profile for the similar qns i answered, hope that clarifies :)