Why has the market opened up to so many retailers? Wouldn’t this result in consumers experiencing the paradox of choice?

I welcome the many retailers as this would mean better prices for consumers:)

Paradox of choices? Ironic.

You prefer a small number of choice for ease of choosing?

Accordingly to economics, a huge number of competitors means price will be low. So that means good for us consumers.

You want ease, just ask someone to pick for you a choice.