Anonymous
Who would be the ones applying for AMEX SIA Solitaire PPS credit card?
Seems like the AMEX SIA Solitaire PPS credit card has pretty much no special benefits that make it stand out. Just wondering who will be the ones applying for it when there are other more competitive cards.
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People who want to show off to their family, friends and shopkeepers will apply for the card since you have to be a PPS member to apply for the card. Since you would not usually show the shopkeeper your PPS card while paying for your purchases, the next best alternative would be to show off your AMEX PPS card. It's the same reason why people chase after the UOB reserve diamond card and the UOB limited edition solitaire card.
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Most likely the Krisflyer PPS members because they can stack the Amex beenfits with their PPS member...
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Krisflyer pps club member would be their main target audience.