Investment linked policies and traditional endowment policies (insurance savings plans) are very different. ILPs are invested in Mutual Funds/Unit Trusts or ETFs chosen by the investor, advised by the financial advisor, where you take all the risk of the market and funds chosen. There are no guaranteed returns and you get the full upside or downside to your portfolio. Within the ILP universe itself there are multiple types. Those with a sum assured similar to a life policy (and further sub sets of this), and those that pay just 1% above your Net Asset Value which is pretty much no insurance and is instead a pure investment allocated product. You get access to a RSP method of investing into equity, bond, commodities, property funds. Traditional endowment plans provide you with both guaranteed and non guaranteed bonuses paid from an insurer's participating fund which your money is invested in (but some are non participating and are fully guaranteed). You transfer all the market risk to the insurer and you receive smoothened bonuses on a conservative portfolio managed by the insurer. Most endowment plans today are also capital guaranteed when held till maturity. Traditional endowment policies come in all shapes and sizes and are meant to be used for goals based or due date financial commitments, like providing for funding for tertiary education, or a mid term goal of a house down payment, or planning for a source of income for retirement, or leaving a source of wealth as a legacy to grandchildren, or income for charitable purposes. The shorter your endowment policy, the lower your returns, the longer it is (25-100 years) the higher it is. I've seen short term endowment plans giving high 1+% to low 2% p.a. And I've seen long term endowment plans give up to 4.6+% p.a. There are no best plans, just plans that fit your goals and then shopping around for similar type plans after the goals for it is chosen. Instead work with a financial advisor as there products aren't "off-the-shelf" products and have to come with financial advice. Understand how they pay, when they pay, and the costs and benefits that come with them.