Asked by Anonymous

To the financial bloggers out there: Why do you write these blogs? Would you still blog about personal finance if there were no monetary incentives from it?

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    • Dawn Fiona
      Dawn Fiona
      124 Answers, 208 Upvotes
      Answered on 28 Dec 2018

      I've been blogging since I was 12 and only started SGBB 4 years ago, a year after I graduated from journalism in university. I couldn't become a full-time writer because #AsianParents, so I needed an outlet elsewhere. It was only recently that I started accepting more sponsored posts...for the ones I would already have wanted to write about anyway (but no time / not too of my agenda. Money can push a topic to the top of my editorial agenda 😂). Having said that, 90% of the content I write are unpaid. I wish more brands would pay us to write, but the sad truth in Singapore is that even finance brands would ask us financial bloggers to write for free while paying a dozen IG influencers $1k+ for an IG post on the same which actually barely skirts the surface of the financial product or service la. Not gonna name names but people with eyes can see 👀 why like that? I also dunno 😂

      Would I still blog about personal finance if there were monetary incentives from it? Yes, definitely! And I think all the SG financial bloggers will say the same. Anyone who started out for the money in this space will soon find out that there isn't much 😂 we're not lifestyle bloggers you know.

      For a writer, a blogger, the biggest reward is in having an audience who are reading your words.

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    • Joel Sim
      Joel Sim
      2 Answers, 10 Upvotes
      Answered on 27 Dec 2018

      Disagree with Gabriel.

      That is one thought process and can't be said for all.

      Some of us actually create a blog to organise our thinking processes towards finances / other important aspects of our daily living.

      A blog creates a structure on how we categorise certain strategies or our way around it. Most of the finance bloggers actually know each other. We then exchange our different point of views and learn from each other. We sharpen our tools.

      Though some may use to to monetise, others have a different focus and the monetary aspect is a byproduct of good content and value from thought processes.

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    Kenneth Lou
    Kenneth Lou, Co-founder at Seedly
    346 Answers, 821 Upvotes
    28 Dec 2018

    To be honest! I think these dudes and ladies are the 'White Knights' in this industry. Most of the content that they create - mostly charts and words will be highly useful and effective in helping most Singaporeans plan for their future.

    Financial bloggers (to me) are the most worth your time and effort opening up to read and learn, to figure out how they think and manage their money. Don't need to follow or not, just to learn and get perspective!

    As Fiona shared also, most instagram influencers (look good and often take nice pictures) but do not necessary have much 'liao' when it comes to the serious personal finance stuff.

    So to answer your question, support them, and especially both who are sponsored or not, because ultimately they all have to survive somehow haha. (unless they are backed by investors HAHA)

    At Seedly, we wanna create this environment where everyone can create their own content - just a discussion, quote, an answer a poll etc. :) You're never too early or late to start!

    Oh yeah, last fun fact: MileLion - Aaron just quit his day job to blog full time!

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