PropertyGuru vs 99.co: Which is a better platform to rent and sell properties? - Seedly
Seedly logo
Seedly logo
 

Property

Career

Entrepreneurship

Anonymous

Asked on 25 Feb 2020

PropertyGuru vs 99.co: Which is a better platform to rent and sell properties?

Comparing the two platforms, as a newbie property agent which is better to rent and sell properties to the Singaporean and Expat markets?

0 comments

3 answers

Answer Now

Answers (3)

Sort By

C
Claire
Level 2. Rookie
Updated on 05 Aug 2020

PropertyGuru is still no doubt the market leader, but if you're new and are looking for a place to start listing, 99.co can be a cost-effective platform for you to start out.

there's no published data on the number of leads each platform provides, so the next best way for us to compare would be via traffic they get.

Looking at similarweb traffic data,

99.co SG: 1.84m visits (we take their overall traffic x % of their traffic in SG since their main 99.co domain also covers their ID traffic)

PG: 2.4m visits

Just pure awareness alone, 99.co has around 77% of PG's. But yet when we compare their package prices,

99.co: 2 main package, one $688 and the other $999 (https://www.99.co/agents)

PG: an equivalent package offering would be $4,980 and $11,980, if we are looking at listings + usage of tools & products (https://www.propertyguru.com.sg/property-management-news/2019/8/182169/update-2019)

we can see that 99.co's package prices are only 15% and 8% that of PG's.

from this alone, it's quite a no-brainer that 99.co is the "worth-it" winner if you're an agent looking for something cost-effective and can bring you the most value for your buck.

however, if you have the means to spend on PG, go ahead and join the other big boys there. i must warn that there are plenty of big spenders in PG, and the only way you can stand out and get the leads is if you're willing to keep up with their spends. if you do, i'm sure the results will be great too. otherwise, i would recommend just sticking with 99.co first and heading to PG once you have the means to.​​​

0 comments

👍
0
Thank You!
Can you clarify
I wonder if
This is so helpful 👍
What about
Post
N
Nathaniel
Level 6. Master
Updated on 06 Aug 2020

Traffic and listings comparison (data from SEMRush):

PropertyGuru:

a. 1,100,000 organic searches / month

b. 6 pages per average visit

c. 13:34 average visit duration

d. Larger listing range than 99.co

99.co:

a. 207,000 organic searches / month

b. 1.8 pages per average visit

c. 7:01 average visit duration

d. Smaller listings range than PropertyGuru

PropertyGuru is clearly the better site. It's got a larger listing base, 4x more monthly traffic (it's Singapore's 36th most trafficked site!), and much stronger user engagement. However, you should list your client's homes on both sites for maximum traffic (unless the sites have rules about exclusive listings, in which case just use PropertyGuru).

If you're a real estate agent, you can be exposed to expensive legal liability claims if you provide wrongful or negligent advice to your clients. Make sure you have a good Professional Liability policy to protect you from real estate liability lawsuits. Save up to 25% on Professional Liability insurance with Provide.​​​

0 comments

👍
0
Thank You!
Can you clarify
I wonder if
This is so helpful 👍
What about
Post
Davin
Davin
Level 7. Grand Master
Answered on 25 Feb 2020

Definitely propertyguru. Just looking at how they increase the fees they charged agent, u know they r market leader already

0 comments

👍
0
Thank You!
Can you clarify
I wonder if
This is so helpful 👍
What about
Post