Asked on 25 Feb 2020
Comparing the two platforms, as a newbie property agent which is better to rent and sell properties to the Singaporean and Expat markets?
PropertyGuru is still no doubt the market leader, but if you're new and are looking for a place to start listing, 99.co can be a cost-effective platform for you to start out.
there's no published data on the number of leads each platform provides, so the next best way for us to compare would be via traffic they get.
Looking at similarweb traffic data,
99.co SG: 1.84m visits (we take their overall traffic x % of their traffic in SG since their main 99.co domain also covers their ID traffic)
PG: 2.4m visits
Just pure awareness alone, 99.co has around 77% of PG's. But yet when we compare their package prices,
99.co: 2 main package, one $688 and the other $999 (https://www.99.co/agents)
PG: an equivalent package offering would be $4,980 and $11,980, if we are looking at listings + usage of tools & products (https://www.propertyguru.com.sg/property-management-news/2019/8/182169/update-2019)
we can see that 99.co's package prices are only 15% and 8% that of PG's.
from this alone, it's quite a no-brainer that 99.co is the "worth-it" winner if you're an agent looking for something cost-effective and can bring you the most value for your buck.
however, if you have the means to spend on PG, go ahead and join the other big boys there. i must warn that there are plenty of big spenders in PG, and the only way you can stand out and get the leads is if you're willing to keep up with their spends. if you do, i'm sure the results will be great too. otherwise, i would recommend just sticking with 99.co first and heading to PG once you have the means to.
Traffic and listings comparison (data from SEMRush):
a. 1,100,000 organic searches / month
b. 6 pages per average visit
c. 13:34 average visit duration
d. Larger listing range than 99.co
a. 207,000 organic searches / month
b. 1.8 pages per average visit
c. 7:01 average visit duration
d. Smaller listings range than PropertyGuru
PropertyGuru is clearly the better site. It's got a larger listing base, 4x more monthly traffic (it's Singapore's 36th most trafficked site!), and much stronger user engagement. However, you should list your client's homes on both sites for maximum traffic (unless the sites have rules about exclusive listings, in which case just use PropertyGuru).
If you're a real estate agent, you can be exposed to expensive legal liability claims if you provide wrongful or negligent advice to your clients. Make sure you have a good Professional Liability policy to protect you from real estate liability lawsuits. Save up to 25% on Professional Liability insurance with Provide.
Definitely propertyguru. Just looking at how they increase the fees they charged agent, u know they r market leader already