Ultimately, it all boils down to if you feel that Apple still can go the extra mile to impress / innovate on its products. Ever since Apple started giving out dividends, I personally felt it kindda shifted from a growth company to more of a matured / shareholder-focused company. Dividends are paid when companies are not certain they can grow the money at a faster pace should these dividends be reinvested. Therefore companies issue dividends
Truthfully I dont really like Apple, yes it has a moat but it is rapidly shrinking and most of its profits are due to smartphone profits.
With a declining market share in smart phone, it means Apple's smartphone sales look set to fall and in turn its profits. With a company whose majority of its profits comes from smartphone, a fall in this segment will invariable hurt its overall EPS. Yes, its services segment is growing rapidly but this is a small segment and its abolsute mahnitude increase will not be able to offset fall in smartphone demand
Well, usually I don't follow analysts recommendation - it's better to do your own research and create that conviction yourself before purchasing. I did not research into APPL myself, so I cannot recommend fully, but I would just like to point this out - If you had just buy in on 13 Mar 2019, assuming you have already done your research and feel it's a good valuation, you would be up a whooping 75%. That's more than 2x of Facebook's share price growth.
Focus on the business, not the market sentiments/noises!