Asked 4w ago
1. Leverage social media
Unlike other B2C businesses, you don't really have to buy paid ads to market your cafe. The power of marketing for cafes lies in social media.
Ensure you have a regularly update social media presence. Invest time into connecting with your customers over your social media channels - responding to queries, providing regular updates, etc.
2. Make sure your food is instagram-worthy
Because so much of your marketing will come from visual social media channels (e.g. instagram), ensuring that your food is presented beautifully will make a siginificant difference to your marketing reach.
3. Consider renovating your cafe
This is an option to consider if you have spare funds that you're willing to invest. Just like with food presentation, aesthetically pleasing cafes go a long way to attracting clients - think of establishments like P.S. Cafe and their instagram-worthy interiors.
4. Offer delivery
Dine-in customers, as you would know by now, have significantly dropped. Offering your food via delivery will be an important stream of revenue for lots of F&B businesses.
5. Implement a loyalty program
Reward your customers for dining with you, or ordering food from you via delivery services. The F&B sector is hugely competitive, so every dollar saved helps bring you repeat business. Returning customers will be the lifeblood of your business.
Protect your investment with F&B insurance / cafe insurance
If you are trying to boost your business during this pandemic or boost your business in general, there might be a few reasons why your business might not up to par.
It is good to take stock of what you are trying to achieve when you opened your cafe, and whether it has met those objectives. You might have the best food, but you have the worst location. Even if you try and tap onto delivery platforms, the success rate for a F&B business with no clout on a delivery platform is relatively low.
There are a myriad of factors, but based on my experience, if you are not micromanaging, do make sure that you have the best staff that are able to execute your vision, instead of employees just seeking to earn that paycheck. It is detrimental to the business, because the model which you are operating on will never be optimal due to a cog in the machine.
Its often expensive, but sometimes you might need to tap onto a consultant to help identify your problems. Superficial problems, could actually be deep rooted ones.
Hope i was able to address your queries, if you have any questions you can direct them to me!
I think that Nathaniel has given a very comprehensive answer already, but just to add on, I think that going digital is a very important factor as well. This can help to increase the awareness of your cafe and hence drive more foot traffic there. This is especially important if your cafe is not at a very accessible place!
You can consider taking a short course on digital marketing to help market your cafe! I think that this article is pretty useful. All the best!
Have you considered signing up with Burpple Beyond? There's a lot of smaller sized cafes there that I would not have found otherwise if it wasn't on the app and sometimes the food is so good, I return even after I run out of deals there :")