Hey there friend! I felt the exact same way as well before I tried it around 3 years back haha. When things are too good to be true, it probably is. However, the whole digital internet economy has changed abit of that. And in the case of ShopBack, it's in the idea of affliate marketing. Sounds like a complicated term to understand, but to explain it in simple english: - John wants to buy a Macbook from Apple - The Macbook costs $2,000 - However, if he goes through ShopBack (online portal) and clicks through - John will still pay $2,000 Behind the scenes: - Apple will pay ShopBack 5% = $100 as a " marketing referral fee " - ShopBack will rebate 2% = back to John as "cashback" = $40 - ShopBack earns the balance of 3% = $60 as revenue Hope that answers your question and yes, Apple still makes a good amount of money after netting off that referral fees that they paid ShopBack because of the high margins of the products. That's pretty much it! And I would say the only draw back is having to remember to click through the online portal and some people are simply very lazy to do that. But personally I have saved $800 in cashback, yes in pure, hard, cold cash. And Seedly, being part of the ShopBack family, we see a HUGE and INCREASING trend of online shoppers using ShopBack to get savings off on a daily basis via LAZADA, Shopee, ZALORA, and online groceries like Fairprice Online, Cold Storage online etc. Super interesting indeed.