I think it's awesome that you want to provide unbiased financial advice. It's something all advisors should strive toward. however, whether you are in a fee based or a financial advisory firm, biasness can still creep in. Its about the agent's belief and actions that will result in a bias or otherwise. If the agent in biased, no renumeration scheme will help. I'll also add that bias is not a bad thing; being pro btir means you are bias toward btir. what counts is whether you can justify why your bias results in a positive outcome for client. Extending the argument, its hard not to be biased. People are naturally biased; we are advisors not websites. We don't merely provide facts, we advise clients toward certain decisions. We help our clients by filtering out the noise, and choosing the solution that best fits. I do two things: 1. I do my best to determine my bias and why I am biased. I then consider the client's situation and decide whether my biasness helps. 2. I try to look around. Challenge your beliefs. Don't focus only justifying your position; spend time on trying a different solution and disproving your pre conceived notions. Often times , we find that it is in reading up on the opposite stand that we learn. It is when we cannot disprove our decision that we have a better foundation to stake our claim. .