Yes indeed as Sandra mentioned Best Buy is certainly a very interesting case to analyse! While it may appear Amazon's business model was threatening Best Buy in 2012, Best Buy new CEO Hubert Joly took a page out of famous show- Undercover Boss, visiting Best Buy stores and working there for a week to speak directly to front line employees. Based off their feedback, he fixed broken systems like internal search engines, restored a beloved employee discount program, invested heavily into regular employee training. Moreover Joly knew customers used Best Buy to do showrooming, therefore he used that practice to his advantage by instituting a price match system. And as Sandra said they charged large electronic companies to feature their products at these "showrooms", opening a new revenue stream. Joly further built on their ability to connect with customers and starting an in-home advisor program. Best Buy could send consultants to the privacy of homes to offer advice and help you decide if you would like to purchase. Advisors are encouraged to establish long term relationships rather than close sales. Advisors are paid an annual salary and are told to "be comfortable not closing deals by day end" Ultimately, Joly understood he didnt need to beat Amazon to survive, but merely coexist alongside, and has proven exactly his point from its recent expectations beat.