Last Updated: Aug 13, 2021
Seedly Pte. Ltd. (“Seedly”, "we", “us” or “our”), is part of Hyphen Group (https://www.hyphengroup.io/), a portfolio of digital financial services companies that empowers people to build healthier financial lives through easy online comparison and education tools and accelerates the digitisation of the financial industry through SaaS solutions.
Seedly operates a software as a service (SaaS) platform that offers automated budget data aggregation and portfolio visualization via its website located at www.seedly.sg, including the Community forum, content, features, tools, data, software and functions made available by us through the Website, our mobile applications (including the Seedly: Personal Finance App) and any other websites or applications we operate including http://ownthefuture.sg/ (unless those websites or applications have posted separate or additional terms of service) (together, (the “Services”).
In this Privacy Statement, the terms "Personal Data" and/ or “Personally Identifiable Information” means any data relating directly or indirectly to a living individual which is capable of being used to identify that individual.
We collect information about you in three main ways: when you provide it to us, with automatic technologies and when third party sources provide it to us.
While registering for an account and/or using our Services, your Personal Data may be collected or provided by you to us in various ways.
The following are examples (without limitation) of the circumstances in which we collect Personal Data:
The Personal Data we may ask you to provide includes (without limitation):
Most often, the provision of the above data is on a voluntary basis. However, if you do not provide sufficient information to us, third party products and service providers may not be able to provide the requested information, products or services to you.
In addition, when you use the Services, we may automatically collect certain data about how you access and interact with our Services which may, when combined with other information about you, constitute Personal Data. Automated technologies, such as our use of ‘cookies’, web beacons and similar technologies help us achieve our goal of providing you with the best possible service. When you access our Services, our servers will record, or track information sent from the browsers. This can include the following information (without limitation):
In most cases, cookies are deleted when you close your browser; these are referred to as session cookies. However, persistent cookies stay on your browsing device either until such time as you delete them, or they expire. By using the Services, you consent to us using cookies. Such use of data does not disclose any of your Personal Data, and we will not collect, process or use any of your Personal Data in this regard.
You can alter your computer browser settings to block or delete cookies. If you opt to block or delete cookies of the Services, you may not be able to access certain products or services and this could have an effect on the performance of the Services on your system (for example, banner ads may not display properly). If you have registered an account with us, you may be required to re-enter your password more frequently during your use of our Services if you choose to disable cookies.
Finally, when you use the Services, we may also receive information about you from other third parties we have engaged such as business associates, subcontractors, analytics providers, platform providers and search information providers, aggregation service providers such as Salt Edge Inc. (as further detailed below) or, pursuant to your request, from third party providers of our Partners (defined below).
By providing us with your Personal Data [or that of a family member], you warrant that such data is true and accurate, and undertake to notify us as soon as practicable of any change or alteration to the same. Any loss or damage caused to the Services or to the person responsible for the Services or to any third person through the provision of erroneous, inexact or incomplete information will be your exclusive and absolute responsibility. [When you give us Personal Data about another person (or persons) such as a family member, you should have the authority to act on such person’s behalf (whether by appointment or by law in your capacity as legal guardian). This includes providing consent to our processing of their Personal Data. If for any reason you are concerned as to whether you are permitted to provide us with another person’s information, please contact us at the email address listed below before sending us anything.]
Please inform us of any changes to your Personal Data and/or Personal Financial Data that you provide to us and we will take steps to update our records after receiving such notification.
You have the right to request access to and correction of your Personal Data as held by us. Please see the Your Rights section of this Privacy Statement for more information.
All Personal Data that has been collected from you will only be stored for a duration that is relevant to the purpose for which it was processed and for as long as permissible by applicable law(s). We will delete your original Personal Financial Data (defined below) within a reasonable time after the relevant financial information has been extracted and processed into our database for the purpose of generating reports.
We will only retain your account information for as long as reasonably necessary to fulfil the purposes we collected it for (further detailed in the "What do we use your Information for?" section below), including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
We use the information we collect about you for our legitimate business interests to provide, operate and maintain the Services, to enhance and customize users’ experiences with the Services and to improve and grow our business. Depending on the nature of your relationship with us, we may use your Personal Data for some or all of the following purposes:
We use the financial account statements and other financial data that you provide to us or authorise us to have access to (collectively, your “Personal Financial Data”), in order to deliver the Seedly service you have subscribed to. We will maintain such data as strictly confidential and will not sell, lease or distribute the same to any third party (other than certain trusted third party service providers involved in the operations of our business and performing services on our behalf, with restricted access to customer data and information, on a need-to-know basis only, and in compliance with this Privacy Statement) without your documented approval, unless we are required or requested to do so by law or any regulatory authority for the jurisdiction that we operate in. For the avoidance of doubt, Personal Financial Data for this purpose does not include information that is aggregated with similar data from other users to produce Meta Data as described below, or is otherwise no longer identifiable to any specific Seedly user.
For the purpose of producing and sharing statistical collective data amongst our users, we may generate anonymous data from or based on Personal Data and/or Personal Financial Data collected from our users, so that the results are no longer personally identifiable with respect to that user ("Anonymised Data") and/or aggregate or incorporate such Anonymised Data with or into other similar data or information collected from other users or derived from other users' use of the Services ("Anonymised Aggregate Data"). Any such meta data is produced in such a manner that the underlying data will be no longer identifiable or attributable to any specific user. We may use such Anonymised Data and/or Anonymised Aggregate Data for various business purposes, including but not limited to:
Anonymised Data and Anonymised Aggregate Data are not Personal Data, and consequently the provisions in this Privacy Statement are not applicable to such data.
We are committed to keeping your Personal Data and other information shared with us confidential. There are, however, certain circumstances in which we may disclose or transfer your Personal Data to certain third parties without further notice to you, as set forth below:
In connection with the purposes set out in this Privacy Statement, your Personal Data may be transferred outside Singapore. That means your Personal Data may not be protected to the same or similar level as it would in Singapore. However, we will take all reasonable measures to ensure that your data is processed and stored securely, regardless of the country in which it is processed or stored. By using our Services and/or submitting any Personal Data to us, you acknowledge and agree that your Personal Data may be processed in and transferred to jurisdiction(s) other than your country of residence which may have different data protection laws that those in your country.
By using our Services, you consent to the use and disclosure of your Personal Data as set out above.
After you use our Services, and provided you have subscribed to receive our communications, we may use your Personal Data (including your name, address, email address and telephone number) to contact you about news, offers, events, and promotional campaigns in relation to price comparison services and/or financial services, insurance, communications, online content and other products and services that we feature on the Services from time to time.
For example, this may include credit cards, mortgages, personal loans, insurance products, broadband services etc.. We may use other data collected about you, including but not limited to your age, location, income bracket, employment, browsing history, purchases and quotes requested to provide materials that are customized and relevant to you. You may opt-out of receiving our newsletter and other direct marketing communications at any time by clicking on the unsubscribe link contained in our email to you.
While, as explained above, we may also share Anonymised Data with third parties for various purposes (including marketing and advertising), please note that, unless permitted or required by law or as otherwise set out in this Privacy Statement, we will not disclose your Personal Data to any third parties without your prior consent.
If you have any questions or concerns about the communications you are receiving from us, you can get in touch with us at any time, free of charge (see "Your Rights" below).
We are fully committed to safeguarding the privacy of our customers, online and otherwise, and the success of our business depends on our ability to maintain the trust of our clients and customers. We apply Defense in Depth approach in securing Personal Data entrusted to us by our customers and continuously improve those measures to address security risks. We use Amazon Web Services, Inc (“AWS”) as our technology infrastructure service provider to power the main core of our Services. Data we collect is stored in data centers operated by AWS which offer best-in-class security. For more information, please visit: https://aws.amazon.com/security/.
We place your data and information in a protected and secure database and deploy firewalls, SSL and encryption technology for data transmission. We subject ourselves to regular checks by third party security evaluation specialists and restrict access to customer data and information by our staff on a need-to-know basis only. We also implement and maintain procedures to monitor staff activity regarding such access. The aforementioned security efforts do not preclude us from the possibility of fraud, cyber-attacks, such as hacking, spyware and viruses, and we do not warrant that our servers or network will be immune from such attacks. We are not liable for any loss or damage arising from such risks.
It is your responsibility to keep your Seedly user ID and password safely and treat it as strictly confidential at all times and not share these details with anyone. In public areas, you should exercise caution and not leave your computer unattended whilst logged into your account. You should also avoid using public computer terminals to access your Seedly account, unless you can adequately verify that the terminal is free from spyware and that you can erase all of your information upon exiting the terminal. We will not be liable for any loss or damage arising from unauthorised access to your account due to any failure to comply with reasonable precautions on your part. We are not responsible for any activity by a third party that has logged in to your account using your password. If you suspect that your account has been used by someone other than you, please notify us straight away.
Despite our security precautions, we cannot fully guarantee the security of your Personal Data because of the inherent risks of data transmission over the internet. At all times, you assume the risks associated with the transmission of your Personal Data over the internet and the possibility of malware present on your device used for our Services. Therefore, you should ensure that you only enter or upload your Personal Data on a secure device within a secure environment.
This Privacy Statement supplements but does not supersede nor replace any other consents you may have previously provided to us in respect of your Personal Data, and your consents herein are additional to any rights which we may have at law to collect, use or disclose your Personal Data.
The Services are not directed to individuals under the age of eighteen (18), and we request that these individuals do not access or use our Services.
You have the right to check whether we hold Personal Data about you and to require access or correction of your Personal Data. You can also unsubscribe from receiving our newsletter and other promotional communications from us at any time by clicking on the unsubscribe link in our email to you. You are also entitled to opt out of receiving direct marketing emails from us, our affiliates and any of our Partners.
If you wish to exercise any of your above-mentioned rights, or you have any inquiries or complaints in respect of your Personal Data and/or your Personal Financial Data, please kindly address your enquiries to:
Personal Data Protection
EMAIL: [email protected]
If you wish to delete your account or request that we no longer use your information to provide you with our services, please send your request to [email protected] and we will delete your account as soon as practicable but in any event within 72 hours of completion of all identification verification requirements in connection with your request. When deleting your account information , we may retain general demographical information about you such as your general activity history and will remove any personally identifiable information associated with this data so that it can no longer be associated with you for research or statistical purposes.
This Privacy Statement will be governed by and construed in accordance with the laws of Singapore.