Will be hitting a new decade. Isit financial wise to invest in gold jewellery? please advise!

Gold jewellery loses 20-30% of its value at least when it leaves the shop, quite difficult to even recoup or record gains over the long term

To invest means you seek capital appreciation, which I think is not wise for gold jewellery.

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One thing about jewellery is that they have a huge premium above the gold spot price. This is mostly to cover the cost of designing and making of the actual jewellery together with all the logistical costs involved along the gold supply chain. Jewellery are intricate, high-value items and require much more man-hours to craft as compared to plain gold bullion.

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If you are concered about the price going up or down and you want to be snagging a profit off the price movement, I suggest you consider gold ETFs instead.

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Physical gold is more beneficial for wealth preservation. The only benefit of holding gold jewellery is that you can wear this on you and not declare it at the customs to bring your gold for storage overseas as part of your wealth preservation plan. If not, gold bullion will be better for preserving wealth as the premiums are much lower than that of jewellery.

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Take note that the premium is what you might not get back upon selling your gold. So when you buy a $2000 1 oz gold jewellery when the spot price per oz is at $1700, consider yourself already losing $300.

Actually chanel and hermes bags are a good investment if u look at how the prices has gone up over the years

It's actually a good diversification strategy. In fact many central banks have been quietly stock piling gold in the past few years instead of buying more US treasuries. Just be aware that for physical gold, banks often charge deposit fees and gold itself does not yield any income. However it might still be able to beat inflation in our debt based economy...