What does impact investing mean? Its quite a trend now i heard? thats what my friend says

In simple words, an investment that makes an impact! Impact investing is taking the investor’s concern for the environment to the next level by investing in companies that bring a positive change in the society by supporting companies or funds that work towards bringing a positive social, economic, and environmental impact along with financial returns. The companies or projects could be involved in anything from providing affordable housing to working towards finding a solution to the water crisis. To understand in better, you can read - All About Impact Investing.

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Impact investing are investments made in organisations, companies and funds that aim to

1. have a positive environmental or social impact
2. deliver a financial return on capital