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Bryan
18 Aug 2020
Data Management & Financial Analytics at EDHEC Business School
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It is like mobile apps. Whoever can get the customer base and keep them would most likely be successful.
Other factors like ease of use and cost will also determine how people will use such services. Think back to before Grab or Uber for ride-hailing.
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Depends on :
1) User base
2) Marketing campaigns
3) Product differentiation
4) Partnerships
5) Cashbacks