Seems like TikTok is no longer just a millennial thing anymore. The company wants to achieve global expansion. Actually do you guys use TikTok or do you think it's lame?

I believe that TikTok will be able to achieve global expansion in a pretty short time if they are not faced with local legal restrictions, looking at how they have managed to reach different generations (yea not just a millennial thing anymore), including the older generations if you've seen the wholesome videos of grannies and grandies dancing around haha.

And I would say it's the biggest game-changer for advertisers because it forces advertisers (regardless of the generation they are in) to learn how to use TikTok, to understand its appeal to consumers and reach them in creative ways. Companies have been too used to advertising on FB/IG for a long time haha

I rarely use social media. I prefer to invest my time in myself, my family and my close friends instead of subscribing to acquaintances, influencers or strangers.