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Anonymous
Comparing the two platforms, as a newbie property agent which is better to rent and sell properties to the Singaporean and Expat markets?
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Traffic and listings comparison (data from SEMRush):
PropertyGuru:
a. 1,100,000 organic searches / month
b. 6 pages per average visit
c. 13:34 average visit duration
d. Larger listing range than 99.co
a. 207,000 organic searches / month
b. 1.8 pages per average visit
c. 7:01 average visit duration
d. Smaller listings range than PropertyGuru
PropertyGuru is clearly the better site. It's got a larger listing base, 4x more monthly traffic (it's Singapore's 36th most trafficked site!), and much stronger user engagement. However, you should list your client's homes on both sites for maximum traffic (unless the sites have rules about exclusive listings, in which case just use PropertyGuru).
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PropertyGuru is still no doubt the market leader, but if you're new and are looking for a place to s...
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