If you've never bought shares of a company before, don't start now. You're better off buying the entire market and riding on the 5% tail events that pull the entire market up along with it.
The majority of a given stock market's performance is usually contributed by a minority of "winners". With proper understanding and study, people could identify great businesses that do well in the stock market. But don't underestimate the role of luck in everything we do either. You can sometimes do everything right and still end up on the losing end.
You might want to check out this IG page I designed for beginners like us. I've laid out a bunch of frameworks I've found helpful in understanding personal finance and investing, won't take you 15 minutes to read through the posts.
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