If a big part of your pay comes from company shares or RSUs, when should you sell instead of holding? How do you balance diversification, taxes, currency risk, and the chance of future gains?

A very simple question to ask yourself:

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"If my company paid me this exact amount in a cash bonus today, would I go out and buy shares of my employer’s stock with it?"

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If Yes, Hold. If No, sell.

You need to learn to make choices. There's no precise time to exit a project. When you find a better investment opportunity, it's time to end the long-term investment.

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