How does Tada (ride hailing) make money?

There's a few possible ways:

1. forming partnerships with car rental or insurance companies, which will have to pay fees for using mass vehicle ledger (MVL)
2. trading of MVL coins (as crypto)
3. selling the data of its drivers or riders to third-party participants

Or they could be in a non-profit model now to gain market share first, afterwards charge a fee for drivers.