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Hi!
Crowdfunding is quite new and only gained traction recently! It is an alternative platform in which firms/companies can have access to debt financing.
Simply put, companies that are not eligble to access debt financing instruments from banks due to regulations/various criteria will utlise platforms like MoolahSense, FundingSocieties, CapitalMatch etc to raise funds - be it for their working capital or for one off payments such as invoice financing.
These platforms will then break the loan down into small chunks - eg: each investor on the platform can only invest up to $100 (actual amount varies) for a $100,000 loan that a company may be keen on getting, effectively diversifying and spreading the risk to many small retail investors.
Retail investors are usually offered a relatively high interest rate for lending money to these companies (~8-14%).
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To add on to what Enk Loui has said, such P2P lending firms have rather stringent requirements too - not just anyone will be listed on their debt crowdfunding apps. Which leads to a few issues - currently there isn't that many opportunities as I personally would have liked to invest in, since they still have to vet through company books and business model before they can approve such loans. From what I know, funding societies have a really low default rate of less than 1%, meaning you'll most probably get your principal back with the promised interest, albeit perhaps with some late repayments.
But it is defintely a thriving industry in singapore now, with the number of SMEs we have in our economy. If you like, I suggest to go read funding societies' website for moe details on how exactly do they go about determining loan eligibility!