Do you think investment plans from insurers are better than investing directly in the market?

Hi!

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Investments made by insurers are not meant to provide a high return. They are in turn intended to provide safety and so the return may not be very high. If your objective is to earn a higher return, you should consider investing on your own. The returns here will be dependent upon various factors like investment timing, stock selection etc.

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In case you want some guidance while investing, so that you do not have to put too much time in it, you can try a robo-advisor. A robo-advisor will create an optimal portfolio for you based on your financial goals and risk appetite without a very high fee linked with it.

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I work at kristal.AI, and it's my passion to evaluate various upcoming investment opportunities.

Assuming you are investment with the purpose of making money - then no; insurers aren't going to be better. There is just too many hand in the pie taking fees that weaken the returns.

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For other considerations (advice, possibly, from an agent, easier dispensation of proceeds on death due to beneficiary mechanism) then investments through insurance company may have some value.
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If you do choose investment through insurance products, best you try to identify why you are doing so.