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Have markets not fully evaluated changing consumer landscapes for F&Bs yet? Or has it already been priced in and Mcdonalds is simply an outlier?
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McDonald's have transformed themselves over the years by putting labels of calories so it became a healthier option.
They have moved along with times and adapted.
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MCD improved its margins because there was a revamp in its design process of its products. the new C...
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There's no way to know for sure.
What I know is that people still love fast food despite knowing its unhealthy.
Just like how everyone knows that exercising is good but not everyone exercises 3 times a week haha.
The only way to know is to track real data (like earnings, reveneue etc )
When that day comes, you might want to consider selling away the company if you're an investor.