facebookCurrently Dec’24, many ongoing promotions from companies promoting the Investment-linked policies such as Etiqa Invest Smart Flex, HSBC Life Flexi Protector, AIA Pro Achiever 3.0, FWD. your views? - Seedly

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Currently Dec’24, many ongoing promotions from companies promoting the Investment-linked policies such as Etiqa Invest Smart Flex, HSBC Life Flexi Protector, AIA Pro Achiever 3.0, FWD. your views?

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Ngooi Zhi Cheng

25 Dec 2024

Student Ambassador 2020/21 at Seedly

As we close out 2024, I've noticed my clients, especially those planning for marriage and home ownership, getting bombarded with ILP promotional offers from various insurers. While these year-end promotions from Etiqa, HSBC Life, AIA, and FWD might look tempting, let's take a step back and look at what really matters.

Let's clear up some common misunderstandings I'm hearing:

  1. "These promotional crediting rates mean better returns"
    Reality check: These rates usually only apply to initial periods under specific conditions. Long-term performance depends much more on fund selection and management.

  2. "It's the best time to get an ILP because of the bonuses"
    Think bigger: Your financial readiness and long-term goals matter more than temporary promotions.

  3. "All these ILPs are basically the same"
    Not quite: Each product has distinct features. For instance, AIA Pro Achiever 3.0's withdrawal flexibility differs significantly from HSBC Life Flexi Protector's options.

For young professionals weighing these promotions, consider:

  • How do the premium commitments fit with your other goals? (That BTO down payment isn't going to pay itself)
  • Are you looking for pure investment growth or a protection-investment mix?
  • Can you maintain these premiums through job changes or market dips?

The real question isn't about which promotion to grab, but whether an ILP fits your overall financial journey. Sometimes, a simple combination of term insurance and direct investments better serves your goals than a promoted ILP.

Having guided numerous professionals through various life stages, I've learned that successful financial planning isn't about chasing promotional rates – it's about building a portfolio that grows with you through life's milestones.

For more practical insights on navigating your financial journey, follow me on Instagram @ngooooied where I share real case studies and actionable tips for young professionals.

Have specific questions about your situation? Drop me a DM.

Ngooi Zhi Cheng
Financial Consultant, 3x MDRT Qualifier
Estate Planning & CPF Optimization Specialist

View 1 replies

If you understand investment then it will be better. With such plan, it may suit certain people. For my case, I buy a safer insurance plan.

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Please do due diligence and don't just rely on the promotion and agent.

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I don't think they are worth it, but there are people who will choose them over other options. To ea...

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