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With more than 10 new boutique bathhouses and ice bath clubs opening across SG over the last two years, are we witnessing a genuine, long-term shift toward recovery-focused wellness, or is this just the next fad destined to peak like pilates and spin classes?
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I think it's more than a fad
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It's probably just like a gym membership—you'll hardly ever go...
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If people can justify the cost and actually feel the benefits, recovery-focused wellness will probably stick around even after the buzz dies down.