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For example, Citi SMRT card uses a point system but their rewards seem pretty normal only?
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Generally, cashback cards are used for general spending and miles credit cards are used for large purchases. Rewards credit cards come somewhere in between the two, for people who want to have an all-rounder type of credit card. The points can then be exchanged as cash vouchers or miles. Therefore, you will see that the rewards from these reward points credit cards are somewhat 'normal' as they do not skew much towards cashback or miles benefits.