Any thoughts on the POEMS SING Income ETF?

For a passively managed fund, it's expense ratio is pretty high at 0.7% (max). The only cheap thing is the sales charge of 0.1%, but with a min. of $10 PLUS $10. It's also not very diversified with most of it in financials and REITS. Quite similar to STI ETF except for a few other companies. I also cannot find any methodologies used by Philips to quantify their selection criteria:

" 1. Business Quality

The index screens for companies with sustainable competitive advantage. Competitive advantages protect income stream from erosion.

2. Financial Health

The index methodology avoids companies with deteriorating balance sheets at risk of financial distress.

3. Dividend Yield

The index’s weighting scheme maximises yield and anchors the portfolio in the most liquid and stable companies, while capping security weight as a risk control."

​