facebookAny thoughts on the combination of Singlife and Aviva Singapore? Thought the email they sent out was good corporate comms, timely and concise. Does the merger benefit one company more than the other? - Seedly

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Anonymous

08 Oct 2020

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Insurance

Any thoughts on the combination of Singlife and Aviva Singapore? Thought the email they sent out was good corporate comms, timely and concise. Does the merger benefit one company more than the other?

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PolicyPal

08 Oct 2020

Official Account at PolicyPal

The merger is currently undergoing regulatory approval and is expected to complete by January 2021. Should the merger go through, both companies will operate under a new entity - Aviva Singlife.

Each company has different strengths: Singlife has strong digital capabilities, while Aviva is an established brand with a large customer base. This will be one of Singapore's largest insurance deals, with a combined business valued at S$3.2 billion.

You can find out more about the Singlife Aviva merger here.

I think the merger is more of a marriage than just 1 company buying out another. Singlife is known to be a digital bank and the merger would allow aviva singlife to provide an enhanced experience for the consumer's benefit.

If we dive deeper into the ownership of aviva singlife - we could say no one really actually owns the company. which is why it's quite a powerful merger.

TPG is a private equity group. Behind TPG, there is sumimoto, a Japanese insurer. Remaining stake: owed by private billionaire in UK. Aberdeen has share. Chairman is of aviva singlife is the ex Ceo of standard chartered. Walters who is the co chairman was previously the CEO of hsbc.

I think their primary objective is to bring the company public in the future.

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