Any investors in Booking Holdings Inc (NASDAQ: BKNG) here?

What makes booking.com and Agoda better than other online travel agencies like TripAdvisor and Expedia or even direct hotel sites? I mean as a traveller, I would choose the site with the lowest price and that may not necessarily be Booking.

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Chong Ser Jing

09 Mar 2020

Former Writer/Analyst at The Motley Fool Singapore

Hello!

Agoda and booking.com belong to the same parent company, Booking Holdings.

TripAdvisor is not an online travel agent (OTA) - it's a travel research website. TripAdvisor's revenue comes mainly from online travel agents advertising on its platform. So, Booking is actually a customer of TripAdvisor. TripAdvisor tried to become an online travel agent a few years, but that experiment failed.

Expedia is an online travel agent and a competitor to Booking. Booking is the world's largest OTA, with Expedia being second.

What makes Booking's websites better than its competitors for travellers? I will say it's the better overall experience that travellers have on the website. Booking can support around 50 different languages, and recently established a payments platform that can allow smoother payment transactions (think about a traveller using a Mastercard credit card in a country that accepts only mostly PayTM, for example - Booking's payments platform can help facilitate the payment faster).

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