Any advice for how to get more online delivery orders for my cafe?

1. Cultivate a strong social media following: Invest resources into your socials like Instagram and Facebook. One of the great things about F&B is that you don't necessarily need to do a ton of paid marketing. Most of your marketing can and should be driven organically. Take beautiful photos and videos of your food and cafe regularly.
2. Leverage micro-influencers: The most popular food bloggers, like Seth Lui, command significant fees for a single post. If you can't afford to hire such individuals, micro-influencers are a great alternative. These are social media personalities with under 5,000 followers. Such micro-influencers may charge anywhere between $100 to $500 per post. If you pool together 10 influencers with 5,000 followers each, and assume that each charges you $250 per post, that's only $2,500 for exposure to 50,000 people! That's quite affordable given the broad reach you'll be getting.
3. Have a good online ordering system: Invest in an easy to use website to allow your customers to easily order food from you. You should also have your store available on services like Grab, Foodpanda, Deliveroo, etc.

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