5 Finance Content Creators and Blogs in Singapore To Follow

This post was originally posted on Planner Bee.

You’ve probably heard of, or even participated in, conversations about investing, planning for retirement, properties, or the best credit cards to use to maximise your spending.

Financial literacy and financial wellness are becoming topics of interest among Singaporeans, and it has naturally led to more social media accounts and websites offering money tips and sharing personal finance stories.

But how do you know which accounts and websites are reliable and credible? In this article, we have curated five Singaporean finance personalities and blogs we would recommend checking out.

Seth Wee of Sethisfy

Seth Wee is the founder of finance blog Sethisfy, which was officially launched in 2020. Since then, he has also amassed almost 13,000 subscribers on his YouTube channel Sethisfy Personal Finance.

On his platforms, Seth covers a wide range of topics from reviews of the best credit cards for the most cashback and miles, investing (he reveals his entire investment portfolio in this video), to his opinion on buying property in Singapore.

His most popular video on YouTube to date features his experience of buying a condominium as a single at age 34, guiding viewers through the entire process from considerations made during viewing, dealing with the In-Principle Approval (IPA) loan (also known as the AIP loan), doing mortgage comparisons to the monthly expenditure of living alone in a condominium as a single person. At the end of the video, Seth also gave sound advice to his viewers to always buy within their means and to be judicious in our financial planning.

Read more: Best Mortage Home Loan Rates (updated January 2024)

When Planner Bee spoke to Seth in our series featuring SgFinancePros, he shared about the best and worst investments that he has made over the years. The financial advice that he has to offer is to be insured first before investing, and while it is crucial to take insurance and protection seriously, one should not have to break the bank to get the right coverage. You can read the article or watch the short interview here.

With a personal finance goal of retiring at 45, we can look forward to what the 36-year-old will achieve in the next 10 years!

Dawn Cher of SG Budget Babe

You may have read about how she overcame struggles to pay for her university studies and took on nine tutoring gigs to fund an overseas exchange opportunity due to family financial circumstances.

Dawn Cher, also known as SG Budget Babe, started blogging in 2014 after her husband encouraged her to do so as she wanted to explore something different. From writing lifestyle pieces to sharing about how she saved money as a young undergrad, Dawn is now an experienced finfluencer (short for financial influencer) whose blog averages about 30,000 unique visits* per month.

Some of her most popular posts recently include a breakdown on the best credit cards to use to earn miles in 2024 and her tips on reducing income tax as a working parent. She is also a contributor with CNA writing about popular finance topics such as this detailed analysis on the affordability of a Build-To-Order flat for young couples and her opinion on when they should have a healthy discussion before making the life-changing decision to buy their first home.

Read more: The Complete Guide to HDB Grants for Couples

Dawn’s wealth of experience has given her credibility and connections over the years, so she is well-qualified to offer her perspective about Chocolate Finance, a Money Authority Singapore (MAS) regulated entity in funds management.

In a previous interview with Planner Bee, Dawn said that the best investment that she has made was to read and go for courses. She believes in self-improvement and indeed, she is constantly striving to be a healthier and better version of herself (she lost 20kg in a year!).

You can read the article and watch the interview here.

Loo Cheng Chuan of the 1M65 Movement

Loo Cheng Chuan will be a familiar name if you have ever been concerned about the ways to maximise your Central Provident Funds (CPF) returns. The 2018 Public Sector Transformation awardee is most known for his financial strategy to achieve a combined $1 million in you and your spouse’s CPF accounts by age 65, and notably, Loo had already achieved that when he was 45.

The movement is coined 1M65, and has been featured in various news outlets since its conception in 2015.

Read more: CPF Hacks To Become A Millennial Half-Millionaire

Having lost over $100,000 at a young age of 24, Loo learnt a valuable lesson that even in the pursuit of his millionaire dream (which has materialised for some time now), it is perhaps best to approach it in a steady and measured manner.

When we asked Loo for a piece of financial advice for readers and viewers, he emphasised on the importance of financial security especially for high income earners. Instead of chasing a lifestyle escalation where one indulges in the finer things in life, he wisely advised us to be prudent about our spending and saving habits because we will never know when a rainy day will strike. You can read the article and watch the interview here.

Read more: Financial Checkup: Accessing Your Money Health Regularly

Besides sharing about the 1M65 movement, Loo also provides guidance to Singaporeans who hope to achieve financial security and freedom. A couple who followed his advice has managed to achieve 1M38! His 1M65 Telegram group, where he and members share and discuss personal finance matters, has grown rapidly to more than 35,000 members.

When the government announced the closure of the CPF Special Account for members who are 55 and above from the year 2025, Loo was interviewed as a finance expert on how to cope. It is undeniable that Loo has impacted the way many Singaporeans plan for their retirement and has influenced them to make disciplined investments.

Kelvin Tan of Kelvin Learns Investing

Kelvin Tan, the man behind the YouTube channel ‘Kelvin Learns Investing’, started his content creating journey in 2019.

In just five years, he now has close to 110,000 subscribers on his channel, where he covers topics ranging from investment strategies to managing personal finances. For example, you can watch a detailed tutorial on how to use Interactive Brokers, a popular trading platform, or his informative sharing of how he is earning $4,500 monthly through selling options. In the latter video, he also shares a spreadsheet that one can use to track one’s options trades.

Read more: What To Look Out For When Investing In ETFs?

Kelvin told Planner Bee in an earlier interview that it is important for us to start working towards our goal now. You can also watch it here. If your goal is to achieve ‘Financial Independence, Retire Early’ (FIRE), then you should start walking the talk now. Through his relatable content and candour, Kelvin aims to help his audience make more informed financial decisions.

If you have watched the four interviews, you may have noticed that all four content creators pointed towards the importance of insurance policies for hospitalisation and healthcare needs.

All of them emphasised on being adequately protected for your medical needs before investing so that in times of need, you can rest assured that you do not have to worry about hefty medical bills that can come at the most unexpected time.

Read more: Best Integrated Shield Plans (Updated April 2024)

If you are not sure where to start, you can check out Planner Bee’s marketplace and we will do the comparison work for you.

The Woke Salaryman

The Woke Salaryman, co-founded by Goh Wei Choon and He Ruiming, is best known for their comics that make financial literacy less intimidating and more relatable for millennials and Gen Z. Navigating the complexities of adulthood together with their audience, they currently have almost half a million followers on Instagram and their popularity continues to grow. Their comics cover an extensive scope of topics that a broad audience can relate to. This includes the reality of being a caregiver as our loved ones age, buying a new property and not being able to afford it anymore when the unexpected happens, and why young investors may not actually have a high risk capacity despite taking more risks when investing than the older generation.

Besides an Instagram and website publishing the comics, The Woke Salaryman also has a YouTube channel and podcast discussing financial personal finance matters and adulting. In February this year, the duo released a book – The Woke Salaryman Book: Crash Course on Capitalism and Money which has been featured as one of the bestselling books with many raving reviews. By taking on a more creative approach towards consequential topics in life, The Woke Salaryman has and is likely to continue to make an impact in influencing the younger generation in making better financial decisions.

Conclusion

As these personalities and blogs play an important role in raising awareness about the importance of financial literacy, it would also help to read up on the common financial mistakes that one makes in their 20s. If you are a beginner and clueless about finance terms, check out Planner Bee’s finance glossary to get you started. You can also turn to Planner Bee’s knowledge bank for more content and tips on managing your personal finances!

Read more: 5 Costly Investment Mistakes You Should Avoid

*data obtained from Semrush